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Our Story

The WILD ONE journey began in 2019 when co-founder Ashleigh was out shopping for a baby gift for her best friend’s new arrival. She wanted to gift the little one a timeless yet unique piece that was both personal yet affordable – but as she continued her search for the perfect gift, she simply could not find anything that fit the criteria for a new-born present with a personalised twist. So, with a little imagination, she decided to make it herself. 

Our Story
Our Story

After hours of research and countless trials later, she completed her very first personalised baby cushion which was stitched and embroidered all by her! Having over 10 years’ experience in embroidery and holding professional qualifications from the London College of fashion this helped her creative mind when making the gift. 

The personalised baby cushion was a huge hit with her best friend. Auspiciously, it was not only loved by the parents but soon being recognised and requested by family and friends. Ashleigh quickly realised she could expand on her original gift idea for a much wider offering, and WILD ONE was born. 

Initially focussing on baby and children’s gifts WILD ONE soon widened their range to include other members of the family too! The range has expanded to include teddies, toys, blankets, bath, and home accessories – whilst our luxury gift box has proven to be exceptionally popular with our customers. 

All WILD ONE products are assiduously personalised in our UK workshop and the meticulously wrapped and packaged in our premium gloss gift boxes. 

Our Story
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